SEARCH ENGINE OPTIMIZATION (SEO)
Why Is SEO Important?
In today’s competitive search engine landscape, companies have several options to promote their website within Google: Adwords (Google Ads/Pay-Per-Click), Google Local/Maps (My Business) and organic search results, which are the top 10 results displayed under Google Ads and the Local “3-Pack.” Google’s frequently updated algorithms and ranking signals have forced businesses to keep up with these changes, which is why you need experienced professionals to assist with your company’s SEO efforts.
THE IMPORTANCE OF PUTTING A PLAN IN PLACE
Real-Time SEO Strategies
For these reasons, it is important to:
IMPORTANT FACTORS TO RANKING WELL
What Does SEO Include?
Below are some important components that should be implemented in any SEO campaign. This is not an exhaustive list and only several “ingredients” that make up a recipe for success. Contact us with any questions on these or other items.
Backlink acquisition is an important component to an SEO strategy, but must be done using best practices to avoid a Google penalty.
Identifying your industry's most important short and long-tail keyword terms is crucial in ensuring targeted and relative traffic to your site.
Setting up proper Analytics and web traffic tools is important to track your site's progress and identify areas of needed improvement.
Your website must be frequently updated and maintained to ensure it complies with Google's constantly changing ranking signals.
Dynamic and frequently updated content using blogs and other methods is an important SEO strategy to keep your site relevant in Google.
Page speed time, mobile friendliness and site security are some of the many factors needed to increase your overall SEO strength.
